How to Create the Perfect Professional Instagram Bio

All brands and Instagram influencers should pay particular attention to their Instagram bio. Your Instagram bio is so many things in one. It is your portfolio, business card, and website homepage all at once. In a nutshell, it should be able to showcase your brand’s personality, promote your business, and convince people to follow you.

 Your Instagram bio is one of the ways to convert Instagram visitors to followers and customers. So it should be interesting, professional, and able to grab the attention of your audience within the first few seconds. 

Here is How to Create the Perfect Instagram Bio;

Use Keyword for Your Instagram Name Field.

The first field you will find when you click on ‘edit profile’ is Name. The name field can take up to 30 characters, and if you make good use of it, you will be boosting your Instagram SEO. 

Note that the name field is different from your username. Your username forms your Instagram profile URL, and also gives your page its brand name.

Make use of names relevant to your niche. By doing so your page would rank well in searches from an Instagram SEO perspective. This is because when people make searches on Instagram, the words in the name field would be analyzed for matches.

You can also use emojis. People also search for emojis, so if you can include them in your name field, why not? 

Make your Instagram bio attractive to your target audience.

A good Instagram bio summarises the aims and objectives of the page in few sentences. When your bio is well-written, a visitor will easily understand what you and your business are all about, and they will most likely follow you if they are satisfied with what they see. 

Your target audience will also find your bio attractive when you make it all about them than about you. Put yourself in the shoes of your audience, what do you think they look out for? What do they want to hear? How can you convince them that your brand is different from other competitors on the platform? 

A few short lines would do. You can also use bulleted points but make sure the 150 characters on your Instagram bio are fully utilized to attract prospective clients and customers.

Use Link in Bio to Drive Sales.

You are allowed to use one link, leading to an external website so make good use of it. For the best user experience, and to be able to collect data conveniently, you should input the link rightly that it takes your customers to the purchase page.

Using the link in bio, you can redirect followers from Instagram to the exact page you want them checking out without stress. You can put the link to your recent blog post, an article you want them to read, or to check out available items and make a purchase.

Share your Brand’s Hashtag in your Instagram bio.

Instagram hashtags are powerful tools when appropriately used. In 2018, Instagram made profile usernames and hashtags in the bio clickable. This upgrade made it possible to drive traffic to your branded hashtag, promote other brands, and highlight your founder’s Instagram account. 

Take note that your profile does not become searchable within the hashtags you have placed there. However, by adding your company’s branded hashtag into your Instagram bio, you could easily spotlight your audience’s posts and invite others to participate as well.

Add Your Contact Details to Your Instagram Bio.

  Make it as easy as possible for new customers or visitors to be able to reach you. Once people get access to your Instagram business page, they should be able to shop without stress, get directions to your shop, or reach out to a sales representative. 

Having an Instagram business profile allows you to do this. It also qualifies you for creating promoted posts and ads, accessing Instagram's built-in analytics, and adding key contact information directly to your Instagram bio.

Clothing company ThunderVoice Hat Co. have contact information available on their bios:

Contact details in instagram bio sample

When you switch to an Instagram business profile, you can go ahead to include your email address, phone number, and physical address on your profile without having to use any character space in your bio.


Once you’ve set everything up, a profile visitor can click on any link and be redirected to the appropriate location.


Add a Call-to-action in Your Instagram Bio.

Since you can only have one link on your profile, It is wise to use the last line of your bio to tell your audience to take a step. 


A strong CTA is an assert. You can use capitalizations and emojis to make your link stand out and add some personality to your profile. 


However you choose to style your CAT, make sure it’s convincing enough to move your audience into taking action.


Conclusively, bear in mind that The best Instagram bios will showcase your brand’s personality, promote your business, and convince people to follow you. If your bio is looking anything short of this, you may want to revisit it.