How to Effectively Use Instagram for Influencer Marketing
If you're familiar with digital marketing, you should be aware of influencer marketing which has proven to be a powerful marketing tool for boosting brands.
In this article, we'll be considering What Influencer Marketing is, Instagram Influencer Marketing, and what you should know about Using Instagram for Influencer marketing.
What is Influencer Marketing?
There are diverse opinions on influencer marketing, however, we would want to describe influential marketing to be a profitable business strategy which involves endorsements and product placement, aimed at promoting the products, services or brands through collaboration with an influencer. Most of the time, influential marketing works simultaneously with social media marketing, content marketing, and other kinds of brand promotion on social media.
Examples of influential marketing includes:
- Sponsored blog post
- Sponsored social media marketing posts such as Facebook Pinterest, twitter, Snapchat, and other social media networks.
- Sponsored Instagram posts or stories
- Sponsored offline events with an influencer appearance such as conferences, store openings etc..
Instagram Influencer Marketing
Having over a billion active monthly users, Instagram has proven to be an enormous platform for businesses, hence, we see social media influencers making good use of it.
Although Facebook seems to be leading when it comes to engagements, Instagram majorly consists of active younger individuals and possesses analytics tools that help to strategize better.
Here are some reasons influencers prefer to use Instagram amongst other social media platforms
- Astonishing reach
Instagram has a lot of users. it may come as the second-largest social network, with Facebook leading, but it has such a large number attached to its name, and its users are more active and engaging than those on Facebook with 63% of users logging in at least once daily and spends a minimum of 28 minutes on the platform each day.
2. Massive engagement
compared to other social media platforms, you are likely to get more post engagements from your followers on Instagram.
With an average of 3.21% engagement rate compared to 1.5% across all social media platforms, Instagram has maintained its lead.
3. Influencers Choice
Instagram is the preferred social website because it is easier to leverage following on it. It is also easier to generate content for brand endorsements.
They also love the platform because, by default, it is easier for users to form a community based on common interests.
Using Instagram for Influencer marketing
In the next phase of this article, we will be considering how to effectively use Instagram for influencer marketing. So, here we go
- Define your target audience;
highlighting your target audience is one of the most important things you have to do so you do not end up only making investments to send the right message to the wrong people.
Check out the kind of demographic the influencers in your niche are turning into. This will give you a lead on the kind of influencers fit for your brand.
2. Optimize your posting times;
Instagram prioritizes newer contents.
This information should be noted and used for maximizing engagements. But another factor to consider is when your audience is available and active. Then you can get your content seen and optimize engagements.
You can calculate your 7 top posting times on your best performing posts from recent times to help yourself with this.
3. Create video content;
more than any other type of content there is, videos can capture people’s attention more.
Instagram has provided adverse formats within it's platform; Features that enable snippets of IGTV contents within its feed.
Whether you choose to use the feed, stories or IGTV, you've got better chances to reach your goals when you focus on creating video content.
4. Define your influencers
For every brand, there is an ideal influencer, and there are certain things you should consider before choosing one.
Here are some of them:
The niche they belong to is the basic determining factor. Influencers cannot push products from unrelated niches.
2. Number of followers.
The Influencer's popularity can be measured by the number of followers they have. Before making a choice, you want to put this into consideration.
The influencer needs to first have a certain percentage of post engagements before they can be trusted to replicate same for the brand.
The location of the influencer is worthy of note because it can have some effects on the brand's popularity in selected areas.
The objective of these tips is to enable you to hit the ground running, and to up your game astonishingly. We encourage you to first seek to understand your audience and then administer what has been discussed here.