How to Get More Instagram Likes in 2021

If you’re a consistent user of Instagram who has been using the platform for quite a while now, you must have discovered that getting converted likes doesn't come as easy as we’d wish.


Posting on Instagram is strategic. You do not just take pictures and upload them with an emergency caption. If you want to get more Instagram likes, you have to deliberately adopt a working marketing strategy.


So, what should you do to get more likes on Instagram? Well, if you read through, you’ll find answers to your questions. In this article, we attempted to give you well-researched answers.


Does Instagram Likes Matter?

Are Instagram likes important? Yes, please. Are Instagram likes an important influencer signal for any platform? Yes, please. 


The simplest way to explain Instagram likes is to liken them to your audience saying “I like your content, it’s cool”. It’s one of the ways to get feedback from your audience. Some people may not be generous enough to leave a comment, but they can register their presence and pleasure by liking your post.


It’s nice to come online and discover people interacting with your post. Especially for Instagram influencers who are aiming to increase their reach and authority on the platform. But apart from this good feeling, Instagram likes are one of the ways the Instagram algorithm decides which content to show first, and to a larger audience. Instagram likes are ranking signals to the Instagram algorithm, the same way search engines look for specific signals when determining how to index and rank websites.


So, yes Instagram likes matter. Read on for tips on how to get more Instagram likes.


How to Get More Likes on Instagram. 

Discover Your Target Audience Early Enough.

If you want to get more Instagram likes, you have to find your target audience early. It’s the best way to position yourself and your business. Who is your target audience? Your target audience is your people. They are the reason you create the content you do, they are interested in what you have to say.


You can either go bring them or make it easy for them to find you. How do you find them? You can find your audience by engaging in niche-related content. Visit the pages of top Instagram users in your niche and get involved in the conversation, jump on unharmful trends, let your audience notice you, and be interested in what you have to offer.


You can also help them to find you by optimizing your Instagram profile. Write your Instagram bio with your target audience in mind and build your content marketing strategy around reaching them.


Finding your target audience guarantees that you'll get the genuine likes you desire.


Test Different Content

From a platform for sharing beautiful pictures, Instagram has evolved into a multi-dimensional platform, offering lots of opportunities. To best harness your use of the social media platform, you have to try out so many varieties and settle for the most appropriate- the one that gives the desired result.


Testing different types of content is also fun. It would entice your audience and keep them guessing what you’re bringing next. Over time, you will be able to figure out what content does the magic, resonating well with your audience, and you’ll focus on that.


Examples of contents you can try out includes:

Behind the Scenes Photos.

As time goes by, your audience gets curious about the activities that go on beyond the façade, and shooting sessions of the influencers and brands they follow on the platform.

Your audience follows you because they like you. They want to get as much as they can. Some of them want to get so personal with your brand, and sharing some behind the scene moments with them will do more good than harm.


Use Carousels.

sharing multiple products, collection of images, and host of others is easier with carousels. You can also use carousel posts to tell a story. If you are yet to try it out, you should give it a try. 


Use Instagram Stories

Instagram is one powerful marketing tool that not only gives you an edge but also offers you the opportunity to be more real and authentic. 


Stories that you want to keep available longer than the standard 24 hours can be highlighted and you don’t need video production for this kind of content.


Post consistently.

You have to post when your audience is most active on Instagram if you want to give your content the best chance to reach your target audience. Although there are factors that determine the best time to post on Instagram such as your niche, target audience, and content type, it is recommended that you test your engagement for different times of the day to know what works best for your audience. 


Promote Using Paid Ads

Instagram ads are a great way to reach people who don’t originally follow you on Instagram. If you can afford it, go for it. It doesn't cost a lot of money and can really extend your reach.


There are people who would be interested in your brand but the challenge is that they are yet to become aware of its existence. organic content and paid ads will help you reach them.


Getting Instagram likes would help your brand reach a broader audience. Do what you can to get your business page at the face of your customers. Team up with influencers, engage with your Instagram followers, comment on popular content from others, follow more people in your niche, increase your follower count.


Get more likes and engagement on your Instagram posts, Stories, Reels, and IGTV.