How to Get More (REAL) Instagram Followers in 2021

Instagram has over 1 billion users monthly. It is one of the most popular social media platforms today. The number of Instagram followers represents a big opportunity for marketers and brands to tap into this user pool.


Building an Instagram presence and gaining organic followers does not happen in a day. It is a process that requires time, but knowing what to do at the right time can enhance your speed and make the results come faster.


So, how do you get Instagram followers? This and many more questions on creating an active Instagram community will be answered in this article. 


There are lots of Instagram growth hacks to take advantage of. After carefully carrying out research, here are ways to get real Instagram followers;


Write a Compelling Bio

Your Instagram bio is the first thing anyone sees when they visit your page. As popularly said, first impressions matter. You need to be able to create the perfect professional Instagram bio that will be compelling enough to make visitors hit the follow button. 


Your Instagram bio should contain more than just your contact details, business name, and website link. It should be able to convey basic details about your business in simple terms.

Your bio should portray your brand as unique and outstanding. Here is an example of a good Instagram bio;

example of Instagram bio

Use Instagram Reels 

If you have not started using Instagram reels, you are missing out a whole lot. Instagram reels is one huge way to get active Instagram followers. 


As long as the reels are not shared from a private account, they would be available for anyone to view from the new Reels tab. Even users who don’t follow your account can discover your content. Read the ultimate guide to using Instagram reels.


When you share the reel to your feed and the Reels page, you increase your reach. Both followers and non-followers will be able to see your post.


There are several ways to use Instagram reels for your business. You can use them to share how-to videos, go behind-the-scenes, tips and tricks and so much more.


Develop and Maintain a Unique Instagram Brand Personality

After your bio, your Instagram feed is the next thing people see, and people can decide whether or not they like your brand by looking at your Instagram feed. 


How do you develop and maintain a unique Instagram brand personality?

By maintaining consistency in colours, types of posts, tone of voice, and things that determine the brand’s personality. People should be able to associate your posts with your brand without stress.


Here is an example of a brand with a unique Instagram personality;



Convert Your TikTok Audience into Instagram Followers

Tiktok might just be the unique way for you to get Instagram followers. You can go viral on TikTok and build a big following. Additionally, you can add a link to your Instagram account from your TikTok profile and use the combination for driving traffic to your Instagram account. Followers would also most often than not be coming from there. 


If you have a new IGTV video series, giveaway, or promotion on Instagram, you can use your TikTok bio to share a CTA to visit your Instagram.


Use Relevant Hashtags

Hashtag usage is one of the ways to reach more people and gain more Instagram followers. Before you select hashtags for each post, you have to research the hashtags trending in your niche and relevant to your brand as well as your content.


In addition to your researched hashtags, make use of brand hashtags. A branded hashtag is a hashtag that is unique to your brand. It could be your, tagline, company name, the name of one of your products, campaign, or events.


You could promote your branded hashtag by encouraging followers to use it too.

 

Go Live on Instagram

The future of Instagram is video. One of the ways to drive engagement on Instagram using video is Instagram live


Instagram live helps you build relationships with your audience. They get to tune in, drop comments and questions in real-time. Going live on Instagram, you can host a talk show, online webinars, weekly shows, tutorials and so much more. 


Participate in Popular Conversations

If someone or a brand in your niche started a conversion and everyone seems to be interested in it, join in and participate.

Someone might be interested in your contribution and decided to check out your profile.


In a nutshell, here’s how to get more Instagram followers in 2021;

  1. Write a compelling bio.
  2. Use Instagram reels.
  3. Develop and maintain a unique Instagram brand personality.
  4. Convert your TikTok audience into Instagram followers.
  5. Go live on Instagram.
  6. Use relevant hashtags.
  7. Participate in popular conversations.

Growing your Instagram account may seem difficult and challenging but by applying the right techniques you will certainly get more Instagram followers.