How to Post on Instagram: A Beginner’s Step-By-Step Guide

how to post on instagram

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Instagram has become a viable advertising tool for businesses today. With 800 million active users, it is one of the most far-reaching social media platforms for online marketing. However, if you are looking to use your Instagram account for connecting with the audience, rather than click-through rates or conversions, you have a good reason to stick with a regular account. 

But, if you are a beginner and haven’t used the app before, then the first question likely to cross your mind is how to post on Instagram.

To help you publish your first post on Instagram, we’ve created a step-by-step beginner’s guide for both business and personal accounts. Let’s get started!

How to Post on Instagram for Business Accounts?

Instagram posts help the businesses to target the right audience and grow. Therefore, posting it right is crucial! Here is how to post on Instagram step-by-step for a business account-

Switch to the Business Account

instagram business account

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If you want to run a business account but don’t know how, don’t worry. It involves a few simple steps. Tap the ‘Settings’ button, go to your ‘account,’ and ‘business’ under ‘switch to a professional account.’ Remember that you have to connect your Instagram account to your Facebook business page. 

Tap the ‘+’ Icon Located at the Bottom of your Screen

Click the plus sign to add a post, and you are ready for your next step.

Choose The Image or Video you want to Post

As you tap the ‘+’ sign, Instagram will show the media that is already saved to your phone. You can choose the photo or video option to capture within the app. Once you have selected or clicked the image, click ‘Next’ in the top right.

Crop the Photo

On Instagram, you aren’t restricted to post a square image only. You can upload horizontal or vertical photos as well. However, your image needs to fit the dimensions. For this, you can crop it a bit if necessary.

Use the Carousel Feature to Highlight Multiple Photos

Instagram’s carousel feature allows you to post multiple images. To do this, tap the icon that looks like a stacked square just above the photos. A number will appear on the corner of each video clip or image you chose. This number means the position where the content will show up in the carousel.

Choose a Filter

instagram filters

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Do you know Instagram 25 filters? You can try the filters to adjust brightness, contrast, etc. and edit the image to your heart’s delight.

Write a Compelling Caption

Please note that whatever you type in the caption, it will optimize your post in the search results. So, it’s beneficial to write something meaningful that explains what the content is all about. 

Use Relevant Hashtags, Location, Emojis

If you use relevant Instagram hashtags for business posts, it will help you target the right audience, and improve your brand’s position in the search results. Add not more than 10 hashtags, and they should align with the content, else it won’t benefit you.

Don’t forget to add the location of your business. If you run a local business but deliver most of the services online, adding location can help you get comments on your Instagram posts from the valuable customers. 

Emojis are fun! They will make your captions look more attractive. Explore the emojis, find the relevant ones to your posts, and add them in the caption. And review your post.

Share Your Post

Now that you have reviewed the post, it’s time to share it. Click ‘Post Now.’ You can also schedule your Instagram posts by choosing ‘Schedule for later.’ You can select the time and date you wish to get your post live on Instagram. 

Don’t Forget To Edit Your Post

edit instagram post

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If you posted something and noticed a spelling error, no need to panic! You can simply tap the three dots that appear at the right corner and then click ‘Edit.’ Also, there are several powerful tools for editing Instagram photos. You can use these tools to edit an image so that it suits your Instagram aesthetics.

How To Post On Instagram If You Have A Personal Account?

If you have a personal account, here are the steps to post on Instagram-

  • Tap the ‘+’ button at the bottom of your screen. 
  • If you want to upload a photo from the phone’s library, tap Gallery or Library at the bottom. And choose the photo you want to share.
  • If you want to take a new photo, tap ‘Photo’ at the bottom of the screen and then tap the circular sign in the middle. You can switch between the front or rear-viewing camera and adjust the flash.

Once you’ve uploaded the photo, you can add filters, captions, or locations for posting.

Why Is It Good To Schedule Instagram Posts?

Time is precious, and if you want to make the best use of it, it makes sense to schedule Instagram posts. Further, it’s better to spend 1-2 hours a day to schedule the posts rather than taking 30-40 minutes each day to go through the photos and find a relevant caption that suits the content.

Here are some of the benefits of scheduling Instagram posts-

  • It Helps You Save A Lot Of Time

If you are using a camera to upload Instagram photos, you are likely to edit the images on computer also. On the other hand, using an Instagram scheduler, you can also post on Instagram with PC. You can quickly drag and drop videos or photos from your media files. So simple!

  • Boost Engagement Rate 

One of the best tactics to boost your Instagram likes is to post when your followers are online. If your Instagram Analytics are telling that your followers are active in the evening, then morning isn’t the right time to post. With the scheduler, you can choose the best date or time to get instant Instagram views.

  • Get More Instagram Followers

Further, scheduling the posts in advance is a great hack for your Instagram Hashtags strategy. If you use the same irrelevant hashtags on every post, it will win you new points. However, by scheduling your Instagram posts, you can align your captions with the content in advance.