10 Quick And Effective Changes To Increase Instagram Followers
There is no secret that Instagram has become a great platform to grow your business. Regardless of its size and type, every business can leverage the benefit of this social media giant.
With 80% of the 1 billion monthly users following at least one business profile, you can imagine how Instagram can help you to establish your brand’s image. But, unless you have a huge following, it’s a bit hard to achieve your business objectives.
So, if you want to stand out of the competition, it is necessary to increase your Instagram followers. Here are some smart ways to reach your target audience and boost your following-
Utilize Your Bio Effectively
To get started, you will need a winning profile and bio that can reflect your brand's objectives. Whatever profile picture you choose, it should relate to your business.
Change the profile only if you have made any significant changes to your business. If you consistently change your profile name, it may confuse your existing followers or potential customers.
Your bio should be brief, informative and consistent. Since Instagram allows you to mention only one link in your bio, make sure to use it effectively.
Instead of sending the Instagram followers straight to your webpage, build a landing page to drive traffic to your best content. You can share your price guide, services, portfolio, add a free download or an ebook.
Join Instagram Engagement Groups
Instagram engagement groups, being all the rage these days, are helping the users to gain additional exposure. It is a group conversation in which the users drop their posts to get likes and comments.
Though you may feel tempted to join the biggest Instagram engagement groups, it is better to stick to your niche only. By doing so, you are likely to get targeted Instagram followers who are interested in your content.
Use Instagram Shoutouts
Using Instagram shoutouts is a great way to get real Instagram followers. Basically, it is a ‘share for share.’ It provides you with a chance to work with the influencers and put your content in front of the whole new audience.
However, you need to be realistic while doing this. Start with approaching users who have same or slightly more Instagram followers so that you both get a fair deal. Simply ask your shoutout partner to post your photo and a call-to-action, asking their followers to follow you.
Promote Your Instagram Content On Other Platforms
If you want to buy Instagram followers, it’s time to create a wider marketing strategy to grow your business. Cross-promote your content on other marketing channels such as Facebook, Twitter, YouTube, etc. to lead the audience to your Instagram page.
If you host your website on WordPress, there are so many plugins that can help you to integrate your Instagram feed into website design. By doing so, you allow every visitor Instagram aesthetics, which may turn them into genuine Insta followers.
Create A Custom Instagram Stories Filter For Your Brand
Previously, only some of the approved creators could design their Instagram stories effects. But, as of August 2019, anyone can create their Insta story filters using Spark AR Studio!
Creating your own AR filter and making it shareable with the audience is an excellent growth hack. Every time someone uses your filter, your brand’s name will appear across the top of the post. Here's an example to shed some light on this aspect.
Just look at the the picture and you will realize how filter can turn a normal picture to interesting masterpiece.
As a result of this uniqueness, the viewers will be enticed to visit your Instagram profile and try it out themselves. So, it is indeed a creative way to get your filter in front of the new audience and get more followers.
Use Relevant Hashtags And Location Tags In Your Instagram Posts
Not to mention, Instagram stories appear at the top of your followers’ feeds. But, do you know that the users who aren’t following you can also view your stories?
This is because, the hashtag, as well as the location tag is what the audience use to search for the content. So, if you mention relevant tags, your stories can end up being featured in the ‘Explore’ sections of Instagram.
So, this is another exceptionally useful hack to grow more Instagram followers.
Creative Captions Increase Instagram Followers
No doubt, a picture is worth a thousand words, but you can’t neglect the importance of a well-crafted Instagram caption. It adds voice to your visual content and encourages the audience to visit your bio or profile.
To gain more Instagram followers, create a consistent, original, creative, and appropriate caption. You can use emojis to make it more interactive and encourage the audience to read the post.
Even the popular brands like Amazon and Adidas follow this strategy.
Collaborate With Other Brands
Teaming-up with the complementary business and brands introduces your profile to the new audience. When the users discover your profile as a co-marketing effort and are the right demographics for your brand, they are likely to hit the follow button.
The good thing is, co-marketing isn’t complicated or costly! All you need to do is to make sure that it is a mutually beneficial process.
Create Instagram Ads
Instagram ad is another effective way to drive more traffic to your profile and boost your brand’s visibility. Around 96% of the US marketers are using Instagram ads to ace their marketing strategies.
From feed-style images to videos, there is a host of different types of Instagram ads you can use. Just make sure to target the right type of audience, based on their location, age, gender, interests and behavior.
Respond To Your Existing Followers Actively
Remember, it’s your followers who represent your brands. So, it is essential to maintain a healthy relation with active interactions.
When you respond to the queries, feedback and comments of your followers, it makes them feel valued. It shows your interest in them and leaves a lasting impression on their mind.
Besides responding to your followers, you can also tag them in your posts. As they get involve in your posts, it will also get notified to their connections. This way, it will insist their peers to go through your profile, who may turn into your followers.
To Sum Up
These are some of the quick and effective tips that can help you grow your Instagram following. Once you manage to gain followers, it will make your business grow effectively.