Instagram Marketing: Strategies to Get Instagram Followers

Instagram has rapidly become one of the most widely used marketing channels by brands and businesses across the globe.

While it is not very difficult to get Instagram followers for your business on Instagram, getting followers in your niche that are more likely to be converted into customers is a whole another story.

Brands and businesses on Instagram use several different Instagram marketing strategies to establish their brand’s authority and to leave a lasting impression on the photo-sharing network of more than 1 billion monthly active users worldwide.

There are a number f tips, tricks, tools, applications, and strategies to get a ton of Instagram followers for your business account on Instagram. Here are a few ways:

Promote on Other Social Media Networks

Most businesses maintain an active presence on different social media platforms, and it is an excellent first step to promote your Instagram business profile on other social media networks.

Apart from being cost-effective, this strategy is highly effective, and the ROI from using the cross-promotion strategy is more significant as compared to other forms of marketing and promotion.

You can also link your Instagram business account to Facebook, which will enable you to not only attract your followers of Facebook but also to share your Instagram posts on your Facebook page.

This strategy will give your followers on Facebook a sneak-peek of what they can expect from following your business on Instagram.

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Instagram Stories

Instagram stories are one of the most engaging and interactive features of the social media giant. Due to the time-limited nature of stories, users on Instagram feel a sense of urgency and want to catch up on the posted content as soon as possible.

Instagram stories also offer many interactive features like stickers, sliding bars, etc. through which you can drastically boost your revenue and get direct sales for your business on Instagram.

You can also use Instagram stories to add links to your website, blog, or products for your followers to directly access through Instagram. This not only helps in generating traffic to your webpage but also helps in getting direct sales and increasing revenue.

Influencer Collaborations

Instagram is a hub for well-known content creators and influencers. Instagram influencers are nothing less than rock stars on the photo-sharing platform.

Influencers have an already established and dedicated follower base and are capable enough of sending a ton of followers and potential customers in the direction of your business.

To collaborate with influencers on Instagram, first, you have to look for such accounts in your niche.

 Reach out to influencers, whose follower base is complementary to the products or services you are offering. This way, you can attract an audience that is readily interested in your business.

Compared to other forms of marketing and promotion on Instagram, sponsored posts are quite reasonably priced and yield a higher return on investment.

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Exceptional Content Strategy

On Instagram, content is king!

Irrespective of how many marketing and promotional strategies to apply for gaining followers, your content should always be on the top of your priority list for Instagram.

Being the visual platform that Instagram is, it is essential to create content that stands out and immediately attracts users to your business profile.

It is not always necessary to use expensive and professional equipment for your Instagram posts, but the content should still be unique, authentic, and engaging for you to get Instagram followers for your business on the photo-sharing network.

You can also time your post by delving into Instagram analytics to understand the statistics of when your followers are most active and which of your posts are doing better than the others.

Instagram analytics can provide great insights that you can use to improve your performance and strategically gain more followers on Instagram.

Make Use of Hashtags

Using hashtags on your posts or stories is an excellent form of Instagram marketing for many reasons.

Just like Twitter, Instagram is a hashtag driven platforms, and the proper and appropriate usage of this tactic can make your posts more visible and discoverable to the vast audience on Instagram.

It is also essential to know that although Instagram allows users to use up to 30 hashtags per post, you must only make use of tags that are relevant to your business and the content that you are using the hashtag for.

Using relevant hashtags not only makes your posts and profile visible to the appropriate audience in your niche, but it also helps in generating leads and potential customers for your business.

You can also use hashtags on your Instagram stories, which provides you with an added advantage of using the interactive feature of Instagram stories with hashtags that have a wider reach and is more interactive and engaging.

Instagram Marketing Source

Run Contests and Giveaways

One of the best ways of growing your following on Instagram is by running contests and giveaways from your business account.

There is nothing more significant for engagement than a user tagging their friend in your post. This not only promotes your business page but also brings in a new audience member who you can potentially attract as a follower and customer.

Running a contest with a giveaway on Instagram is a highly effective Instagram marketing strategy because it calls for your followers to take actions like sharing your business page or inviting followers.

More than about 80% of the users on Instagram follow a business, and you can use this marketing strategy to increase and get Instagram followers for your brand.

You can include call-to-actions for users to follow and register for the contest. At the end of the competition, you can choose a winner for the giveaway from the entries you received.

This strategy not only makes your business look more active but also creates your brand awareness and boosts your credibility on Instagram.


The visual nature and the vast user base of Instagram add to the high engagement and make it the primary channel for brands and businesses to apply their Instagram marketing strategies.

The most crucial point to note is that to achieve success on Instagram, your business must remain unique, creative, authentic, and social.