Instagram marketing strategies to grow your followers organically.

Throughout its period of existence, Instagram has undergone many iterations and many business owners have fought hard to maintain a steady account growth, probing for effective social media marketing strategies to build their brands and increase their followers. You may be asking ‘Is it possible to organically increase my Instagram followers anymore?’ you probably have this question because so many people have resolved to buy Instagram followers. After all, they have given up on trying to grow their followers count organically. 

Instagram is a place to communicate your brand visually, connect with your audience, and make cool money. Check out Instagram influencers and watch how they earn a living making posts on Instagram. So if you’re still thinking Instagram is just a social network, you’re not doing yourself any good.

Instagram marketing strategies to grow your followers organically

Haven established the fact that it’s possible to build a community on Instagram, we’ll be looking at how to get members that constitute the community because a community is made up of people first before a culture or style, or brand. Studies have shown that at least 80% of people follow a minimum of one brand on Instagram and the majority of consumers use Instagram to search for a brand. 

If you're active on Instagram and you have opted for the unpaid way to gain followers, in this article, we’ll be giving you marketing strategies to grow your Instagram followers organically.

Invest in content production & content diversity

Engagement is no longer about in-feed posts. Metrics such as Story replies, views of IGTV episodes, and Story mentions are now included, and investing in more content types creates more opportunities to increase your engagement rates and, consequently, your organic Instagram growth.

If you have only tried out Stories sporadically, or done in-feed posts continuously, we recommend that you commit to a few stories a week to establish consistency and plan content for it. The use of Instagram stories is one of the methods to grow your Instagram and find out what resonates with your audience.

It can’t be overemphasized that content quality and posting consistently is important for account growth. Share quality photos and videos, work with a content agency if you need help for this important task.

Create Engaging Content

Instagram users love to make comments, like, and share content that they fit good. The first rule you must follow if you’re seeking to catch your reader’s attention on Instagram, is to create engaging content. The more engaging people find your content, the more interactions you’ll get. Here are some tips to help you create engaging contents to boost your engagement rate on Instagram;

  1. Create contents that your audience can relate to. Your audience determines the best content for your feed. So first and foremost, you need a clear understanding of who they are. 
  2. Upload more video content. On Instagram, video posts get more engagements than posts containing images. You can hire a professional video agency to help you create awesome Instagram videos.
  3. Post about viral topics. Get viral topics from other social media channels such as Facebook, Twitter, and youtube. 
  4. Use the right hashtags. The right hashtags can help you generate engagement and subsequent followers. Get your hashtag research right and make engaging posts.

social media marketing strategy


Run promotions & contests

People love free and discounted things. They always have and always will. But most times, marketers don’t post what customers want. This implies that there are missed opportunities for marketers in creating social content. run contests and promotions to grow your following and increase your brand presence on Instagram.

A requirement to win should be a follow for your band and any other brands you’re partnering with and tagging friends. Do this regularly, maybe monthly or quarterly and your followers will be more likely to stick around and look forward to the next one.

Schedule Your Posts

The next step for you after culminating relevant and engaging content is to schedule your post. Depending on how far you want to plan, you can schedule for a few weeks or a month. The aim is to post at the right time as the best times to post vary from one industry to the next. 

Increase engagement time

The most tested and trusted method of growing your Instagram organically is to actively engage on your account. If you have the time, invest in engagement. Take out to leave comments on your followers' posts, answer questions, like their photos and videos, and repost user-generated content.

Seek to provide your audience with more than contests and company announcements, that’s one of the ways to build your Instagram community. when customers feel connected to the brand, they’re more likely to recommend it to a friend and also more likely to buy it over a competitor. 


We’ve highlighted methods of growing your Instagram following organically. Some of these would yield results while others like investing in more engagement time produce results slowly. As you utilize these strategies, check in on your analytics to see how your account is growing, figure out what Instagram growth strategies work for you, and utilize it.