Instagram monetization; how to make money on Instagram.

If the thought of monetizing your Instagram account has ever crossed your mind, it’s easier to do so now than ever before. Instagram has continually invested in e-commerce features and this has not only created bigger opportunities for brands, but it has also opened up a world of opportunities for the creators who help support them.

Several means of monetizing your Instagram has evolved in these times. Fans are now able to tip their favourite celebrities, virtual storefronts can now be set up without stress, plus several other ways to make money on Instagram. 

instagram monitization

Prerequisites to Monetizing Instagram

To make money while using Instagram, It takes more than just a catchy Instagram name, quirky description, and posting photos. As opposed to your circle which is very easy for you to influence, it takes a lot of hard work and patience to monetize your Instagram account.

Here are the basics for monetizing your Instagram;


Why do you think businesses would willingly pay you? To help their business. Every business owner seeks to make more money, gain more awareness, and advance generally. If you’re going to be helping them achieve these goals, then they do not mind giving you money in exchange.

If you have a high reach, then it is assumed that at least one of your followers will make a purchase.

However, reach alone won’t do the magic. You need to be able to create and share compelling content for sales to be made. Your followers should be able to take action based on your product recommendations.

Dedicated and engaged followers. 

Mathematically, having a sizable fanbase increases your chances of appearing in the feed of more users but if those people do not engage with your content, then it is as good as having no fanbase at all. If you want to increase your Instagram engagement, you need to keep creating content that addresses the needs of your audience.

So, how would you know if you have an engaged community? The number of likes, comments, saves, and shares you get on each post. This is what brands look out for.

Ways to make money on Instagram.

ways to make money on instagram

Create a new revenue stream with shopping from creators.

when it comes to driving sales on social media, Instagram’s shopping from creators is already causing a stir. With this feature, creators and influencers can create their own Instagram shopping posts and tag products from the brands they partner with.

It is not possible for everyone to just wake up and begin tagging products from brands and reap the reward. To do this, you need to switch to an Instagram creator account and then, you’ll need a brand to approve you to tag their products in your posts. Next? You’re free to start tagging products in your Instagram stories and feed posts.

Currently, Instagram checkout does not have a revenue-sharing model so the only option is to work out any conversion or affiliate payments as part of your influencer agreement.

The brands have so many things to benefit from while Shopping from creators. It will not only make creator partner posts so much easier to shop, but it will also enable you to track exactly how many product views and clicks the tagged post is attracting. This insight is useful in the sense that you understand what drives sales and engagement.

Sponsored posts and shout outs.

Whether you’re referred to as a micro or macro influencer, you can use your influence to promote brands. Once your thought-leadership has been established in your niche, you can start monetizing your Instagram for profit. 

Brands often seek Instagram influencers to partner with for sponsored posts that would revolve around the product. To prevent the post from seeming overly promotional, it should blend in with your other content. 

Incorporate Affiliate Marketing.

Affiliate marketing is one of the most popular ways to monetize Instagram in 2020. It might make sense to earn commission on your recommendations via affiliate links If users seem eager to learn more about what you love, the brand you wear, your favourite book, what camera bags you use on shoots, and a whole other personal interests. you can sign up for either of these two options;

1. pay-per-click  

2. Cost-per-acquisition.

You can check your favourite brands’ websites to find out whether they have companies that work with influencers directly. If you have a highly engaged audience and want a low-input, low-risk revenue generator, you can create an account, apply to work with certain brands, and start earning passive income.

Make Money on Instagram With IGTV Ads

Instagram has rolled out updates that allow creators to make money directly on IGTV! These updates include ads on IGTV videos, expansion of brand ads manager, which is Facebook’s own influencer marketing platform, and badges that viewers can purchase during a live video. The launch of video ads now enables creators to be able to make money directly from IGTV since its launch in 2018. 

The addition of IGTV ads gives creators access to a full-fledged money-making platform.

Although it is a platform originally designed for sharing photos,  with these right approaches, you can monetize your Instagram.