Instagram Videos: What are They? instagram-videos-what-are-they

Your brand's social media strategy is incomplete without Instagram videos. Studies have shown that 54 percent of customers look forward to seeing video content from a brand they support. This is one of the reasons for the increase in Instagram videos.

Be it organic or paid, everyone seems to be publishing videos on Instagram because videos generate more engagements than pictures.

One of the basic things you should be aware of is that there are different kinds of videos on Instagram. You should know them, and choose the one to focus on.


Types of Instagram Video

There are four types of Instagram video, and each of them have their unique specifications. Considering your budget and brand needs, you may decide to focus on one of them and start working with it. 

  1. Instagram video stories

It's great to start with stories if you're on the lookout for entry points. Launched in 2006, the format is short and friendly. 

Many accounts make use of Instagram stories to showcase their brand personality to their followers on Instagram.

Instagram stories stay up for 24 hours and they need to be as brand-promoting as possible because it may be someone's first or second look at your brand's Instagram presence. You need your stories branded in such a way that your viewers won't have to stare for too long before they recognize them as yours

  1. IGTV VIdeos

 In a bid to meet the growing demands of video content consumption, IGTV was launched in 2018. It comes with more room for exploring. Using IGTV video, Instagram allows you to post the first 60 seconds to your feed. What you need to do is ensure that the time is judiciously used, and enough to make your audience want to continue watching.

The length of IGTV videos varies between 15 seconds to 10 minutes. Your video can however be up to 60 minutes long if you have a large amount of followers or are verified.

  1. Instagram live videos

Every social platform, including Instagram, has a live stream option. What does it do? It allows you to broadcast a live stream to your followers. It's an amazing way to interact with your followers in real-time. It builds relationships and increases engagements on your Instagram page.

Viewers understand that these videos are Instant and spontaneous, so they will not be expecting it to be as organized or professional as a feed video.

  1. Instagram Feed Video

This is the regular Instagram video, usually between 3 to 60 seconds long. 

Brands need their feed videos to be as professional as possible because viewers expect a well-planned video which should be of good quality. These videos can be square, horizontal, or vertical. What's important is that you make videos that meet the needs of your audience and who knows, your videos may make it to the Instagram Explore tab. instagram-videos-what-are-they

Instagram Video Specs

Here are essential details on Instagram video formats and file specifications you should be aware of before making up your mind on which to go with..

Instagram Video Stories specs:

  • Maximum length: 15 seconds
  • File format: MP4
  • Aspect ratio: 9:16 (vertical)
  • Recommended resolution: 1080 x 1920px
  • Minimum resolution: 720px


IGTV video specs

  • Length: minimum 1 minute; maximum 15 minutes if uploaded from mobile, or maximum 60 minutes if uploaded from the web, 
  • File format: MP4
  • Aspect ratio: 9:16 (vertical) or 16:9 (horizontal)*
  • Minimum frame rate: 30FPS
  • Minimum resolution: 720px
  • Cover photo size: 420x654px (or 1:1.55)
  • Maximum file size: 650 MB (for videos under 10 minutes) ; 3.6GB (for videos under 60 minutes)


Instagram live video specs

  • Length: 3 seconds to 60 minutes
  • File format: MP4
  • Aspect ratio: 9:16 (vertical)

Instagram feed video specs

  • Length: 3 to 60 seconds
  • File format: MP4
Aspect ratio: 1.91:1 all the way up to 4:5