How to Organically Grow Instagram Followers for your Business in 2019
Instagram is one of the most widely used and highly-targeted visual marketing networks for brands and businesses.
The photo-sharing platform carries a lot of features and provides ample opportunities for businesses to grow Instagram followers organically.
Instagram has more than 1 billion active monthly users which makes it an immensely competitive platform for businesses to establish their brand authority.
Brands and businesses are turning to Instagram to increase their reach, generate revenue, and most importantly to grow their following.
Let’s talk about a few ways through which you can organically grow Instagram followers for your business in 2019:
Use Other Social Media Networks
One of the easiest ways of organically growing your follower base on Instagram is to cross-promote your business profile on other social media platforms.
If you have built your business’ presence on other social networks, cross-promoting your Instagram page on these platforms will be a good starting point for organically increasing your followers.
You can direct your fans or followers from these platforms to your Instagram profile by adding a link to your request.
Create a post on these platforms with a preview of your business’ Instagram page. This technique is more effective if you add an incentive to the offer. For example, provide a discount or a coupon to those that follow your Instagram page.
Use Instagram’s In-Built Features
Instagram offers many in-built features that users, businesses, and content creators use for interacting with their followers.
Features like Instagram Stories, Instagram Live, and IGTV are some of the many features that Instagram offers its users.
These features are highly engaging and can be used to maintain constant interaction with your acquired and potential followers.
You can also use Instagram stories to boost your revenue by adding shoppable stickers. Shoppable stickers allow users to make purchases for products that are linked to the sticker.
You can also share unique and quirky content through these features to keep your followers interested and to attract more followers to your business page on Instagram.
Use Targeted Hashtags
Your primary goal as a business on Instagram should be to engage your current audience regularly while also applying strategies to grow Instagram followers.
Using hashtags is extremely important to gain visibility on the photo-sharing network. For example, if you are a company that produces chef knives, using the hashtag #chefknife will make your post visible to users searching for the specific term.
Instagram allows users to use up to 30 hashtags per post, but if you want to target a specific audience, we suggest you make use of tags that are relevant to your post.
There is a significant difference between using hashtags and using the appropriate and right hashtags for your post. Make sure to use tags that align with the content of your post to maximize the reach of your posts.
You can use create a branded hashtag that users can use to find you on Instagram easily. A branded hashtag makes your brand more accessible and increases your visibility on Instagram.
Create Trending Content
Following the latest trends is a great way to attract new followers to your business’ Instagram page. Creating content that is trending can improve your visibility and engagement.
Creating content that is trending helps in targeting a specific audience and can help you get instant Instagram followers.
For example, you can create content related to any event or occasion like a holiday. Use related hashtags that are used for the trend. It is good to plan such posts by marking your calendar with special days or events.
Be sure to create content that will add meaning to the ongoing trend and at the same time is of relevance to your brand.
User-generated content (UGC) one of the easiest and cost-effective ways of growing your Instagram organically.
UGC is highly engaging content, and a lot of big brands use this tactic to increase their visibility on the photo-sharing network.
You can use posts or pictures of your products that your customers have uploaded, with permission. User-generated content makes your brand and products look more credible and trustworthy.
User-generated content is highly recognized and saves you the time used in creating new content for your Instagram page.
Be Consistent with Quality and Posting
With more than 25 million business profiles on Instagram, the social network provides enough options for users to choose from.
It is essential to create content that is of good quality, if not the best. Good quality content is highly engaging and attracts more followers to your business.
To grow Instagram followers, many businesses use the services of professional photographers and marketers. Good quality content is highly crucial to keep your followers continually interested in your brand.
Apart from the quality of your content, it is also essential to remain consistent with your posting patterns on Instagram.
Posting content regularly will not only maintain constant engagement with your followers but also attract and help you grow Instagram followers organically.
The key to increasing your Insta followers is posting content consistently for maximum engagement.
Interact with your Followers
Users on Instagram are highly appreciative of brands and businesses that interact with their customers and followers.
Maintaining constant interaction gives your followers a sense of having a personal connection with your business. This makes your brand look more credible and one that appreciates basic human values.
Replying to messages and comments is an excellent way to interact with your followers on Instagram actively.
Businesses that reply to messages and comments from customers are more likely to increase their engagement on Instagram as compared to others.
It is essential to establish relationships through such practices to increase engagement and improve the credibility of your brand.
Instagram is the best platform for businesses and brands looking to market and promote their products. The most potent strategy to organically increase your followers on Instagram is to remain authentic and social.
With the application of the appropriate strategies, Instagram can create a healthy flow of revenue for your business.