The Best Instagram Video Format and Specifications in 2020

Instagram started as a photo app and with time, it metamorphosed into an advanced platform that includes video contents, likes of Instagram ads, Instagram Stories, and IGTV long videos. Over time, there has also been an increase in the number of Instagram users who spend an average of 53 minutes a day on the platform.

With this surge in the Instagram platform, individuals and businesses have not ceased to keep studying all that there is to know about content optimization on Instagram to increase their reach and engagement.


In this article, you will be enlightened on the best Instagram video format and specifications that are most ideal, how you can improve on the quality of your videos, and top tips to enable you to create professional videos to grow your business.



The Best Video Format for Instagram


The best Instagram video format is MP4. Having said that, you should also know that the MP4 video file format should include the following technical specifications:


  • 264 Codec
  • AAC Audio
  • 3500 kbps bitrate for video
  • Frame rate of 30 fps (frames per second)
  • Video must be a maximum of 60 seconds
  • Maximum video width is 1080 pixels wide
  • Videos should be 920 pixels tall


The Best Instagram Video Dimension and Size

For Instagram stories, Instagram Live Videos, and IGTV, the best Instagram video dimensions to use are 1080px by 1920px, with an aspect ratio of 9:16.


On the other hand, for feed posts, the ideal Instagram dimensions are 1080 by 608 pixels and 1080 by 1350 pixels. The aspect ratio ranges between 1.91:1 and 4:5.

These two extremes are either portrait or landscape options, and you can use any aspect ratio between them.


Instagram Video Length

Instagram stories, Instagram Live videos, feed posts, and IGTV all have different video lengths. Here are the length for each of them:

 Instagram Story: The Instagram Story has a length of up to 15 seconds per story. If you upload a video longer than 15 seconds, the Instagram app will split it into four 15 seconds clip pieces for you. This will only work when the video is up to 60 seconds long.


Instagram Live Videos: The length of Instagram Live Videos is up to 60 minutes long.


Instagram feed video: The Instagram feed video's length ranges between 3 seconds to 1 minute.


IGTV Video Length: The IGTV video has a length of 15 seconds to as long as 10 minutes. However, certified accounts, and accounts that have tons of followers can upload videos with a length of 60 minutes, using a computer.



How to Increase Video quality on Instagram.

There is more to Instagram videos than simply uploading from your folder if you truly desire quality. You need to perfectly optimize the Instagram video before uploading if you desire to own the video with the highest quality on the platform.

Here are some tips to aid you to improve the quality of your Instagram videos:


  1. Put on your data or WiFi connection.
  2. Ensure you're making use of the right dimensions for the videos.
  3. Make use of cameras with very high quality when recording.
  4. Keep in mind the proper settings when editing your videos.
  5. Transfer your video file through Google drive or Apple Airdrop.

summarily, use the best camera available, and use also the right video settings. upload your videos using a strong internet connection. Avoid making use of file transfer that compresses videos and optimizes the file moved. They eventually reduce the quality of your video when it finally gets posted from your phone.