The Best Time to Post on Instagram in 2021

‘When is the best time to post on Instagram?’ oftentimes, we ask this question. I have my creative ready, the caption is already prepared, I’ve researched hashtags but how do I know the best time to post on Instagram? How do I know when my audience is most active? Well, it is opined that the best overall time to post on Instagram is between 9 am and 11 am EST. You might want to leverage on this but there is no 100% guarantee that it’ll work for you.


Is that the best time to post for your business? Does it conflict with your time zone? It could be the best option for some, while to other businesses, it’s the worst time to post on Instagram. So what should you do? Find out the best time for you to post on Instagram.


How would you do this? This article will guide you through.

when should i post on instagram?

What is the Best Time to Post on Instagram?

Later analysed several Instagram posts from accounts having over a hundred to one million-plus followers, and they were able to come up with the best times to post on Instagram each day of the week. A breakdown of their findings represented in Eastern Standard Time is shown below;

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2 am, 4 am, and 9 am EST
  • Wednesday: 7 am, 8 am, and 11 pm EST
  • Thursday: 9 am, 12 pm, and 7 pm EST
  • Friday: 5 am, 1 pm, and 3 pm EST
  • Saturday: 11 am, 7 pm, and 8 pm EST
  • Sunday: 7 am, 8 am, and 4 pm EST.

On average, these are the best times to post on Instagram, but for maximum engagement, it’s better to study your unique audience and learn the time most favourable to you.

The Instagram algorithm in 2021 considers timeliness. Instagram now prioritizes new content on people’s feeds. So the best shot you can take to getting your content right before the eyes of your target audience is to post when they are actively online. When you do this, the Instagram algorithm increases your reach by showing your post to active users, and at the end of the day, you’ll be getting more Instagram likes, views, and followers.

How to Know The Best Time to Post on Instagram;

We will recommend two tools you can use to find the best time to boat on Instagram in 2021. They are;

  1. Instagram Insights: with Instagram insights, you can find your top time zones and see when the majority of your followers are online.
  2. Spreadsheets; with spreadsheets, you can keep track of your posting experiments and measure your progress.

There are other Instagram marketing platforms that can help you automatically calculate your top posting times based on your best-performing posts from the recent months and give you an idea of your best posting times on Instagram, making it easy for you to schedule your Instagram posts when your audience is most active.

posting tips

How to Find the Best Time to Post on Instagram;

There are easy ways to calculate your optimal posting times on Instagram. Here are a few options;

Experiment with Posting Times and Measure Your Progress.

Using this method, post at different times to find out the best time of the day to make your Instagram posts. Create a spreadsheet for recording purposes, note the time of posts and the number of likes, views, and comments it generated. 

Start by picking five different times throughout the week. The following week, switch the timing of your posts for each day. For example, if you posted at 12 noon on Monday in week 1, post at 4 pm during week 2.


This method will take time but if you’re able to pull through, you can use the information gotten to choose the best days to share to specific networks based on your audience, along with the times that work best for getting traffic on those specific days.

Find Your Top Time Zones & See When Your Followers Are Online.

When considering the best time to post on Instagram, take the time zones of your Instagram followers into consideration. To find your optimal posting time for Instagram, you need to research your audience using Instagram analytical tools.

With Instagram Insights, almost every piece of information you need can be found there. you can see where your followers are located, their age, gender, and, most importantly, when they’re most active on Instagram.

For you to be able to access Instagram Insights, you must first have an Instagram business profile.


Getting these metrics are essential for developing a content and posting strategy. You can easily track when your audience is most active on Instagram and then use that data to optimize your posting times.


Once you have understood the best times and days of posting on Instagram, you can schedule your posts and have your content uploaded at the right time of each day while you sit back and enjoy the results.