The Ultimate Guide to Instagram Hashtags in 2020; Using Instagram hashtags to grow your audience.

Your use of Instagram hashtags can make or break your marketing strategy. Using them correctly can broaden your reach while the wrong usage can lead to severe penalties from the Instagram algorithm. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. This means hashtag usage plays a major role in the growth of your Instagram account.


WHY INSTAGRAM HASHTAGS ARE IMPORTANT

Through all the changes Instagram has undergone through its initial release in 2010, the importance of hashtags has remained consistent.

Hashtag usage is one of the best ways to increase your reach on Instagram. They make your content easier to find because when Instagram users search for hashtags, your posts bearing that hashtags will also be shown, and when,,g they view pictures/videos in your niche, the possibility of finding your post is high due to the use of hashtags.

Even when they have not connected with you before, the right hashtag has the power to place you before your target audience.

Your fans, community, and Instagram wanderers have a better shot at finding you when you use Instagram hashtags because Hashtags help organize the photos and videos on Instagram by identifying and filtering content on a specific topic.

The Different Types of Instagram Hashtags.


    • Branded Hashtags; These are unique hashtags formed by a company or brand for their use. It can be the name of the brand/company, campaign, product, or tagline. Followers can search out your branded hashtags and see other posts made by your brand.
    • Niche hashtags: This hashtag has to do with the context of your industry. It specifically shows your audience where you fit into. Example of such hashtags include; #Health, #beauty, #fashion #travelling etc 
    • Special event hashtags; This refers to seasonal or occasional hashtags. It could be used for a political or religious celebration. Examples are #democracyday #christmas 
    • Acronym hashtags; These hashtags are formed using abbreviations. Examples of acronym hashtags include; #ama for asking me anything, #tbt for throwback Thursday, #dyk for did you know, #OOTD for outfit of the day.
  • Special Daily Hashtags

  • With daily hashtags, you interact with your audience consistently with your content each day. Examples of daily hashtags include;


    For Monday: #MondayMorning #MondayBlues, #MondayVibes, #MotivationalMonday, #MondayMotivation.


    For Tuesday: #TuesdayVibes, #TuesdayTip, #TuesdayTreat, #TravelTuesday.


    For Wednesday; #wednesday, #WednesdayWisdom, #WednesdayMotivation, #WednesdayNight, #WednesdayWorkout #womancrushwednesday


    For Thursday; #ThrowbackThursday, #TBT, #ThursdayThoughts, #ThursdayNight, #ThursdayMood #TriviaThursday


    For Friday; #FridayNight, #FridayFeeling, #FlashBackFriday, #FridayFact, #FunFriday.


    For Saturday; #SaturdayMorning, #saturday #SaturdayNight, #SaturdayLove, #SaturdayLunch.


    For sunday; #Sundayspecial #SundayMorning, #SundaySpecial, #SundayMood.



    How many hashtags should you use on Instagram?

    The maximum allowed Instagram hashtags for each post is 30, and for stories, you can use a maximum of 10. But this doesn't mean you always have to use the maximum amount of hashtags for all your posts. Using too many hashtags just like keyword stuffing in web content may look spammy.

    Bearing in the mind the limit, find out what works for your brand, and use the number relevant hashtags fit.

    You may choose to add the comments to your caption or as comments, this is based on choice as it does not affect its functionality.


    How to Hide Hashtags on Instagram.

    You can choose to hide those hashtags used in the caption to keep readers focused on your well-written caption, or so your post doesn't look spammy and cluttered. 

    Here are two easy ways to hide Instagram hashtags;

    1. Use the Instagram Dots Method; 

    This involves you adding a series of periods after your caption and before your hashtags. This works because Instagram hides captions after three lines and by so doing, your hashtags won’t be viewable unless users tap the “more” button.

    Here’s how to do it;

    • Type up your caption and end with a period,
    • Hit return (make sure there are no spaces after the last period)
    • On the new line, but one period, and then hit return four times.
    • Enter your hashtags and post.

    2. Hide Hashtags in the First Comment

    Tucking Your comments into the first comment seems to be the cleanest method of hiding Instagram hashtags. After making your post, add your list of already prepared hashtags as a comment. After your post receives more comments, your hashtags won’t be viewable unless users tap the “View all comments” button.



    Banned Instagram hashtags 2020

    As much as hashtags are a very essential part of your Instagram marketing strategy, you need to pay attention to the hashtags you use because using the wrong hashtags can mar your entire Instagram marketing plan. You should double-check to be sure you’re not using a banned hashtag. 

    From time to time, the list of banned hashtags keeps changing based on Instagram's investigations and community reports. This is bad because Instagram does not publish a list of presently banned hashtags.

    The list of banned hashtags for 2020 includes;

    • #abdl
    • #addmysc
    • #adulting
    • #alone
    • #always
    • #armparty
    • #asiangirl
    • #ass
    • #assday
    • #assworship
    • #beautyblogger (**Note: #beautybloggers plural works.)
    • #besties
    • #bikinibody
    • #boho
    • #brain
    • #costumes
    • #curvygirls
    • #date
    • #dating
    • #desk
    • #direct
    • #dm
    • #edm
    • #eggplant
    • #elevator
    • #girlsonly
    • #gloves
    • #hardworkpaysoff (**Note: #hardworkpaysoff💪works.)
    • #hawks
    • #hotweather
    • #humpday
    • #hustler
    • #ice
    • #instasport
    • #iphonegraphy
    • #italiano
    • #kansas (**Note: #kansascity works.)
    • #kickoff
    • #killingit
    • #kissing
    • #loseweight
    • #lulu
    • #master
    • #mileycyrus
    • #milf
    • #mirrorphoto
    • #models
    • #mustfollow
    • #nasty
    • #newyearsday
    • #nudity
    • #overnight
    • #parties
    • #petite
    • #pornfood
    • #prettygirl
    • #pushups
    • #rate
    • #ravens
    • #saltwater
    • #samelove
    • #selfharm
    • #single
    • #singlelife
    • #skateboarding
    • #skype
    • #snap
    • #snapchat (**Note: #snapchat👻works.)
    • #snowstorm
    • #sopretty
    • #stranger
    • #streetphoto
    • #sunbathing
    • #swole
    • #shower
    • #shit
    • #tag4like
    • #tagsforlikes
    • #tanlines
    • #todayimwearing
    • #teens
    • #teen
    • #thought
    • #undies
    • #valentinesday
    • #workflow
    • #Youngmodel

    What Happens if I Use a Banned Hashtag?

    Simply put, if you use any of these banned hashtags, your audience will not see your post unless they visit your profile, or if they happen to search for the banned hashtag and scroll through the results. You risk your account seeing a dramatic decrease in engagement because Instagram will hide that post from hashtag searches and explore pages. You also risk having your account temporarily shadow-banned. If you continually use banned hashtags, Instagram could flag your account and may decide to shadow-ban it or completely remove it.


    Conclusively, hashtags are powerful tools for boosting engagement, growing your audience, and reaching potential customers on Instagram. If you’re looking to give your brand a boost and increase your chances for success on the social network, Instagram hashtag should be included in your social media marketing strategy.

    We hope this article helps you in making the most of Instagram hashtags for your brand.