The Ultimate Guide to Setting Up an Instagram Shop

Instagram marketing has become a very vital part of E-commerce, considering the fact that more than one billion users communicate on the monthly daily and 50% of them follow at least one business. It is also interesting to know that Instagram has a feature that allows marketers to set up a shop on Instagram. 

An Instagram shop lets you merge your product catalog with your Instagram profile. This enables you to advertise your products directly to your audience via Instagram. Apart from advertising through posts and stories, you also have the option of displaying products in a special Shop tab on your profile. Setting up an Instagram shop enables your followers to view your products and prices and shop without stress directly through the app. It exposes your brand to Instagram users with a high purchase intention

and also helps people locate your business even if they are not your followers currently. This is possible due to the feature that allows your product to be included in Instagram’s new shopping explore tab once it is tagged in a post. 

 In this article, we are going to be taking you through a step-by-step guide on setting up an Instagram shop. 

  • You are going to first need a Facebook store. This is because Instagram collects data of your products from Facebook to generate an Instagram Shop for you. There are two main options available for creating a Facebook store for Instagram shopping on Facebook. You can either create an independent Facebook store or synchronize your eCommerce website to your Facebook page. Creating a stand-alone Facebook store is not advisable because there are a lot of features that are available on a dedicated e-commerce platform but can't be found on Facebook’s e-commerce manager. Also, if you already have a website for your products, creating an independent Facebook store burdens you with the stress of having to manage two different sets of stores. Because of this, we recommend the second option.
  • Instagram shopping requirements. After creating your Facebook store, you need to meet all of Instagram’s requirements for setting up a shop. Instagram does not allow the sale of services on an Instagram shop. You are only allowed to sell permitted goods and you must also adhere strictly to Instagram’s commerce policies to avoid complications on your account. 

Also, your business must be located in a country listed among Instagram shopping countries. Convert your Instagram profile to a business profile if it is not yet one and then connect it to your Facebook business page. To do this, go to ‘settings’ on Instagram. Click  ‘Account,’ and open the section tagged ‘Linked Accounts.’ Sign in to your Facebook profile from there. 

  • Create a catalog. You can create a product catalog on your Facebook business page. A Facebook product catalog is simply a collection of details about the products in your shop checklist. Facebook will guide you through a guide for creating product catalogs. You also need to create a Shopify store and sync all your products across Instagram, your Facebook Shop, and your Shopify store. 

 Once you’ve set up your catalog on Facebook, connect it to your Instagram business page. Under Settings, search for the option ‘Connected Instagram Business profiles’ and click on Manage Profiles.

  • Instagram requires that you submit your account for a review and wait for your account to be approved for shopping before you are granted access to Instagram’s shoppable features. The review process could take from as long as some hours to a few days. You will receive a notification once your account has been approved for shopping. 


  • Register for Instagram Shopping through your business profile after you've received a notification of approval for shopping from Instagram.
  • After registering, you can start shopping on your page. You will find an option to tag products whenever you upload an image to your feed or stories. You can also add shopping stages whenever you create posts and stories. Shopping stickers are used in Stories, and shopping bags are used in posts. Instagram allows one shopping sticker per Story or up to 20 tags per post. You can tag products in the same way you tag people in your posts and stories.

Use Instagram analytics to view your Instagram insights in order to help you understand more about your customers, your audience interaction, and products that are doing better. This helps you to know what steps to take in growing your shop. You could consider using Instagram shopping ads in order to reach out to a wider audience.


Want to set up your Instagram shop? Check out your Instagram bio if it needs revamping and get started today.