If there's one thing the world's best brands and most successful influencers have in common, it's a massive Instagram following that can be mobilized at the drop of a hat to take a specific action. Cultivating a strong Instagram following is a great way to build an audience or a customer base. 

Instagram has become one of the most powerful social media platforms with over 800 million monthly active users. Thanks to its growing popularity, you can find many available Instagram tools to improve your marketing strategy on Instagram. 

In this article, you’ll discover a bunch of helpful tools to grow your Instagram account to the next level. This includes tools to help you with design, analytics, video, hashtag research, marketing, management, and more. 


Canva is a design tool that makes it easy to maintain a consistent brand aesthetic on your Instagram Stories. You can choose from millions of backgrounds, hundreds of different fonts and tons of graphics to create customized templates to help your business stay "on- brand". Maintaining your Instagram aesthetic so that your content fits together as a whole is super important for you to grow your Instagram account.

Instasize photo editor + video

Instasize is another design tool that offers fast and easy editing options that can be utilized to make your social media images more eye-catching. With the app, you get a vast collection of filters and a variety of professional editing tools. The video and photo editing online app is a comprehensive creation toolkit for users to enhance their images and videos. On top of that, you can also turn your raw video and images into traffic-generating posts on social media.


Boomerang is a video app from Instagram that lets you create short videos in which a bunch of photos plays in quick succession and loop back and forth — when it’s done, a finished Boomerang looks kind of like a flipbook going back and forth. It’s a cool alternative to a standard photo or video.


Awario is a social media monitoring tool that finds mentions of your brand (or any other keyword) across the web, news/blogs, and social media platforms, including Instagram. By analyzing mentions of your brand on the platform, it tells you who your brand advocates and who the industry influencers are, what the sentiment behind your brand (positive, negative, or neutral) is, as well as the languages and locations of your audience. It also analyzes the growth and reach of your mentions, and tells you how you compare to your competitors.


Later is a tool excellent for social media content management, especially for those who manage multiple accounts. It is visually appealing and its basic tools are easy to use for any ability.

Hashtags for likes

Hashtags for likes is a simple tool that suggests you the most trending relevant hashtags. Knowing the most popular hashtags in real-time helps brands keep up with trends, bandwagon on the news, and ultimately grow followers.


Iconosquare is a social media analytics tool that works for Instagram and Facebook. It shows you the metrics on content performance and engagement as well as on your followers. You’ll discover the best times to post and understand your followers better. The tool also analyzes Instagram Stories.

Hype Auditor

Hype Auditor is an AI-powered Influencer marketing tool that checks Instagram accounts for their authenticity. As Influencer Marketing has grown so too have the number of fraudulent accounts that on surface level appear to be authentic. As a result of fraud, as much as it is important to look out for real Instagram followers, brands also need to have some checking profiles. HypeAuditor was built to analyze influencer profiles of their audience to see if there are suspicious spikes in follower growth or bot-generated comments.


Use Hootsuite to easily review and confirm scheduled Instagram posts, respond to comments, track competitors, and measure performance all from the same dashboard you use to manage your other social accounts.


When you manage your Instagram campaigns within HubSpot, you get a deep insight into how your company is performing, and how your audience is engaging with your content. Quickly publish your Instagram posts within HubSpot and repurpose your content across several networks. You can also bulk upload your posts, or schedule them out in advance. Use the social calendar to understand how much content you're creating within a given period, and quickly change your publishing plans to increase engagement. Finally, HubSpot's social reporting tool lets you report on your success on Instagram and compare it to other social platforms regardless of where you originally made your post. Publish through HubSpot, or directly within Instagram. No matter where you publish, your performance will be logged in HubSpot so you can see how you're performing, and take action to improve your engagement.


Instagram growth tools are life-savers. With the best features and benefits of these tools, you don’t have to perform the manual work of following, liking, scheduling, and professionally designing your Instagram page. Take advantage of Instagram bots, scheduler, designer, and other automated tools to make beautiful visuals for a stronger Instagram presence.  

Once you have adopted the right Instagram tools, you’ll realize the huge benefits they can bring to your sales and marketing efforts and your overall business.